Let’s start with regular digital items.

Digital Items have existed for a long time.
For example, a skin in Fortnite, or a sword in World of Warcraft, or a Neopet.

Until now, you could never really own a digital item.

If your World of Warcraft account goes away, your sword disappears forever. Pretty weird!

Imagine if Nike shutting down meant your Air Jordans would dissapear forever .... that doesn’t make any sense!

Example of sales :