Photographing and representing your products clearly and accurately is important across the board in ecommerce, regardless of industry. Without the ability to feel a product, customers need to get the best sense of what they’re buying through clear and detailed images.

“Ultimately when you're selling works online, it's all about the image. If you have a bad image of your work, the image that you have doesn't represent the work accurately, you're going to have a harder time selling it.” – Ken

Photographing art is a little trickier than shooting other products, and a basic light setup may still cause glare or color irregularities. Consider hiring a professional to shoot larger works or art with any three-dimensional elements.

For 2D works, however, Ken recommends scanning as an affordable and effective alternative to photography:

"We have a photography setup at our production facility. However, the artists provide the scans of their own work, because scans are something they need for their own archives. The most cost effective way to do that is to get a desktop scanner and scan the work in parts and stitch it together in Photoshop. If you've got a piece that's got a high gloss coating or a resin, that's a little tricker, but for the majority of works on canvas or paper, it's pretty easy.”

Which format should I choose?
The best way to take pictures in portrait format is in portrait format. Images in landscape format in the landscape format of your camera.
Avoid taking pictures with flash!
It is best to take pictures in daylight.
A light color as possible as a background.
Avoid that other objects are visible in the picture. E.g. the sofa.
For the future, think about acquiring a professional exposure. It doesn't have to be expensive.